Client Project Case Study: 8-Bit Curls

Problem Statement:

Client needs a logo and a brand name for an indie game studio she would like to make. She wants it personalized, and very recognizable as a video game company.

Design Process:

After talking with the client, we landed on a curly hair design with a video game controller pair of eyes, an easily recognizable video game symbol.

After some rough drafts for concepts, I started to refine the piece, making sure the curly hair was the centerpiece and attention grabber. We also had Curly Games as a placeholder name, but we would later refine that to something a bit more unique and solidified.

I messed around with the logo, font, and naming for a while, and after reaching out to the client, we both decided an 8-bit logo would go great with the look and feel of what she was going for.

I turned my attention to the name once more, and I decided to use AI as an asset to start generating some names for the company. After pushing the AI for a while to generate a lot of potential words, I took some of the ideas, tweaked them, and brought them to the client, where we settled on 8-Bit Curls. I found this was effective, as not only was it clearly personalized to the curly hair of my client, it was also easily recognizable as a video game company due to the 8-Bit tag on it. There was also an added play on words, as ‘curls’ is a programming term, and my client was very involved with the coding world.

After some play with fonts, styles, and the 8-Bit remake, we landed on our finished product. I ran into multiple hurdles with finding out how to do the 8-bit style, the naming itself, and capturing the vision that the client had, but through trial and error, using the tools at my disposal including a conservative use of AI, and clear communication, I was able to make a product that the client was very happy with.

★★★★★

I am absolutely shocked by the great logo Dane designed, especially considering I gave him almost nothing to work with.

I needed a logo for a private company I was making, but I didn’t know what I wanted the logo to be or even a name for the company. I only knew I wanted it to feel professional, personal, and be obvious that it was a game studio.

Well. He figured it out. Through a series of insightful questions and rapid iterations, he nailed the exact impression I wanted.

Kimberly D.

8-Bit Curls

Client Project Case Study: Video Game Capsule Art

Problem Statement:

My previous client, 8-Bit Curls, wanted some capsule art for multiple games she was working on. One of the games is a Plinko-inspired incremental game with a very bold but simplistic style. The second game was made in a week and required tight deadlines for the release.

The Games:

Now With More Plunk

Core Mechanics

Design Process:

Working closely with my client, I helped her narrow down the key styles and messages she wanted to showcase. I contributed both names in brainstorming sessions. I knew I wanted to keep the color schemes and needed to find fonts to complement them. I also wanted to include elements of the game to emphasize each playstyle. Communication was key here, and we were able to work through many iterations within our tight timeframe.